As a medical practitioner, have you ever thought of having a medical website just for you and your brand? There are billions of people are searching online for health information and studies show that most of the time they are not finding the relevant answers to their problems. So, what if you could be that professional who offers his or her expert opinions to them online?
Several potential patients are searching for you. It is high time that you start working on your web presence. When you have a professional website and deliver amazing content, you are establishing trust and authority over the audience. Trust is the cornerstone of healthcare business so chances are your readers will end up on your consulting room.
There are additional bonuses too. If you have a high functioning website, you can streamline patient check-ins, make a patient portal easily accessible, and help educate patients about common health issues. Also, patients usually search for the doctor’s name and his or her credentials and reviews before making a consultation or a booking. So, if your name isn’t popping up somewhere, what does it prove to them?
A website is the most convenient way to advertise your expertise and be accessible to your potential patients. It is the online face of your practice, so you need to have a well-designed and highly professional website to attract the people out there. Most of the time, the patients are searching for information on a physician to check the authenticity and the proficiency of the doctor. Hence, it’s crucial that your website showcases your expertise and establishes your authenticity.
With all that in mind, let’s dive into the simple steps to craft a website:
- Find a website host
Website host allows you to make websites accessible via the World Wide Web. There are several websites hosting sites like Bluehost, Hostinger, GreenGeeks, WP Engine etc. The top free web host sites are Bluehost, WordPress and Hostinger.
- Choose a domain name
Your domain name should be relevant, easy to remember for your patients and be associated with your practice. However, the internet has billions of websites already so chances are your first choices might be taken already. You can use your name (www.drgeorge.com ) or speciality (www.pediatriccare.com) or location (www.centraltowndermatologist.com) as your domain name. It shouldn’t be too long or too difficult for people to remember it.
- Choose a website design template
Functionality and professional look and attractiveness should be the key points in selecting a web design template. The website hosting sites offers many templates and you will find one that suits your requirements. It’s better if you can invest a little here to craft a professional and unique looking website. Check out WordPress (Themes), Template Monster, Creative Market, Wix, and Free Website Templates for cost-effective templates. The layout should be simple, user-friendly and easy to navigate. It should be able to capture and sustain the attention of the people visiting it.
- Add your contact information
To convert your audience to your patients, you need to include all the basic contact information (address, phone number, email address, etc.) on your home page, in the header or footer, and even on a separate contact page as well. If you have a contact page you can add Google location as well. It is better if you provide a call back option so that your clinic can contact them later. Also, add your social media links along with the header or footer of your site.
- Design your content
A professional content should include the following information: services, photos and videos, and blogs. Provide a clear picture of all the services you offer like treatment procedures, diagnostic tests, or common ailments you treat. You can also include the photos of your facility or professional healthcare-related stock photos (Try iStock or Shutterstock). Photos and videos are great ways to engage your viewers.
Try to post fresh and unique content regularly or once in a week. Blogs are the easiest way to educate and engage patients. You also get to establish your expertise and authenticity and it will reflect in your website’s ranking in search results.
- Share your site
Once you have a website, share it with the world through advertises or lists your practice (like Google Maps). Check the online review sites and directories to make sure they have your link.
These are the basic steps to initiate your web presence. But remember you need to keep your website updated. You can seek some professional help here or manage it by yourself provided you have the time and necessary knowledge, or you can contact a healthcare-focussed design agency like us to help you. Ultimately, the website’s appearance and services should be adding value to your name as a successful and trustworthy doctor.