As we stride across the rough terrain of 2020, healthcare marketing is the only business that seems to have found its pace. The global pandemic has left the economies burned out but the experts predict that the future is for healthcare marketing.
To advance your trail you need to have a deeper knowledge on the latest digital marketing tools and tactics. A strong digital marketing presence can only be crafted with the help of the finest tools available out there. But there are a plethora of different online marketing tools that require your time and investment. It is almost impossible to decide which is best for you. That is why we have listed out the top 15 digital marketing tools that help you excel in your business.
Google Analytics is the best analytics and data tool available out there. It is free, smart, and supports any business type. Google Analytics delivers you crucial information on your website performance, including audience demographics, popular keywords, actions are taken, and more.
SumoMe is the best tool for you if you want to closely observe your readers’ behavioural trends to update and adjust your site accordingly. Using their Heat Maps you can see where your users are clicking and then analyse their Content Analytics.
UberSuggest is a SEO & blog content tool that helps you to find new keywords or blog topics with a tool called “Suggest”. You can type in your main keywords to see a list of similar results and choose from them.
4. Google Keyword Planner
Google Keyword Planner delivers important information on how often your keywords are searched. You can discover new keywords and research to know how often they are searched for.
One of the smartest social media management apps that lets you build a collection of content that can be categorized as per your wish and post them regularly. You can schedule each category to post a social media account as per your requirement.
Hootsuite lets you schedule posts and set up “Streams” for scheduled messages, mentions, messages, posts, comments etc.
ActiveCampaign is an all-in-one platform for your email marketing and marketing automation. You can engage with your contacts with welcome emails, trigger campaigns and sales follow-ups.
Hatchbuck helps you in lead generation and client communication. This smart tool is specifically designed for small businesses. You can watch your activity in real-time and trigger leads.
Canva is an amazing visual design tool with which you can create appealing photos and designs. They have a wide variety of templates, colours, fonts, and logos that lets you customize your designs.
Animoto should be your first choice if you want to create professional slideshow videos with music, custom text, and visual effects. You can add your media and publish your creations across various social media accounts.
Having professional and refreshing landing pages is very crucial. The LeadPages allows you to easily create mobile-friendly landing pages. You can collect email addresses, and put together your page with your email automation software with the help of LeadPages.
Click Funnels allows you to make a series of landing pages that capture email addresses, sell products, and register people for events.
Basecamp is a savvy project management tool that allows you to efficiently manage your projects. It has options to create internal and client-facing folders, share documents, and keep track of upcoming meetings with a shared calendar.
Asana helps you to read progress reports for projects, create tasks, and even project templates. It helps you to improve team collaboration and work management.
Feedly is an awesome tool for content curation. You can make a collection of your favourite blogs in one place. You also get to know how many shares an article has with which you can decide the best one to post.
As healthcare marketers, you have a vast array of the best digital marketing tools for 2020 available out there. You just need to pick the right ones that suit your business goals and make your digital presence felt to grab the opportunities that await you.